Vibrant Performance for Skin Caring Makeup
Makeup Solutions
Holy Grail Collection
Consumer Insights
Trends
Makeup Ingredients
Value Proposition
X
Makeup-Looks
Ingredients
The best-in-class ingredient selection and expertisethat ensure your makeup’s formulations:
LLS Beauty brings a legacy of skin health science to color cosmetics to help you create look-good, feel-good makeup for the face, lips and eyes.
A partnership OPPORTUNITY
Value proposition
Disperse and cover evenly
Feel weightless
Are long-wearing
Pigments appear rich
Textures remain smooth
LLS Beauty has gathered and analyzed millions of U.S. consumer insights, using AI.
What Are Color Makeup Consumers Craving Now?
5.4M posts across social media, public forums and product reviews
• Skincare brands are expanding into makeup, and consumers are receptive to the overlap.
“Do you call that next product innovation makeup or skincare?
Yes and yes!”
• Healthy skin is viewed as the essential base for any good makeup look.
CONSUMER INSIGHT
4.4M YouTube videos
15.1M YouTube comments
• Soft or natural glam, and natural/nude shades are becoming more accepted.
• The trend of “looking like me, but better” is driving consumers to seek products that are natural looking.
Naturally!”
“Makeup users are growing more comfortable in their own skin.
Consumers struggle with dry or oily skin, wrinkles, redness/acne, uneven skin tone and sunspots.
Unmet need
Transparency
Value
Accessible
Holy Grail
Diversity
Naturality
Healthy Skin
Home
• They expect your brand to be authentic in a socially responsible way.
• Makeup users span a broad spectrum of gender identites and expressions.
the beauty of diversity.”
“Experience a world of growth by elevating
• Consumers are rejecting brands that are not inclusive.
“Holy grail” describes products that exceed the consumer’s expectations and become an essential part of their makeup routine.
until you provide it.”
“Their quest for holy grail performance won’t end
Consumers are challenged to find products that live up to their claims or fully satisfy their needs.
to see in their mirrors.”
“Make those glamorous looks they see in magazines easier
Everyday consumers want the glamorous looks they see in others to be more easily achievable.
exceptional, affordable.”
“Everyone’s looking for the secret formula to making the
Makeup users struggle with the desire for high-end products while affording and justifying the expense.
makeup’s shelf appeal.”
“Ingredient listings have become critical to your
Consumers are going to greater lengths to seek a beauty routine that takes care of them and their environment.
They struggle to feel represented in product offerings typically targeted at lighter tones and cisgender women.
• They fear the impact of harsh ingredients on their skin. • They are using their phones to get detailed product information, while they are in the store.
South Korea, makeup is evolving into products that provide skin-beneficial effects.
Europe: 40% of launches of makeup includes hydration.
US: 42% of female wish their makeup products could also benefit their skin.
40%
42%
Future Trend: Makeup delivers aesthetics benefits and skin-repairing properties to treat concerns—both offerings showing equally high-performance results.
Future trend
Eyes Makeup
Face Makeup
AI Study
Lips Makeup
Our A.I study also revealed a relevant trend
#SKINCAREJUNKIE
#CRUELTYFREE
The top hashtag is #makeupartist. But, analyzing deeply, when consumers use a personal pronoun, like “I love” or “I use,” the top hashtag is #skincare.
It reveals the strong trend of connecting makeup and skincare.
#SELFCARE
#NATURALSKINCARE
#HEALTH
#ANTIAGING
#HEALTHY
#SKINCAREROUTINE
#SKINCARE
#WELLNESS
#HEALTHYSKIN
#GLOWINGSKIN
#SKINCAREPRODUCTS
#HEALTHYLIFESTYLE
For foundation and concealer 40% of mentions for glowy finishes and 38% for matte*
Glowy is the TOP 1 for complementary facial makeup products on social media
Concealers are gaining presence in the Japanese market offer lightweight correcting solutions
Setting sprays and primers will pique the interest of consumers as they look for long-wear solutions
Inclusiveness for all skin tones,with a wide range of tones.
#1 eyeshadow and #2 eyeliner are the most mentioned products
65% of mentions for brow gel were on waterproof and volumizing benefits
In China, 42% of women agree that makeup is a reflection of creativity. Textures with glossy gels, dense powders and thick paints
In the UK, 55% of women shoppers expect don't transfer or smudge proof for lips and eyes makeup
For Eyeshadow, 69% mention a glittery finish. For eyeliner 50% mentions waterproof benefi
(1)
Source: Artificial Intelligence Dashboard Data. May 2021 Report 14.9 M conversationsin US Source: Mintel 2020, 2021. WGSN 2021 (1) 370K mentions for eyeshadows (2) 83K mentions for eyeliner (3) 12K mentions for brow gel
Jade
17-0210 TCX 062-57-10
Natural greens for mental and physical health
Lip makeup has been the top mentioned makeup product in March and May 2021
(2)
(3)
64% of mentions for Glossy and Tinted finishes
As mask-wearing relaxes, high-shine and juicy textures will make lip glosses comeback
Lip oils and Lip balms are other formats to emerge as a “lip hero” for a glossy finish
Innovate new plumping technologies to differentiate lip products in the market
Source: Artificial Intelligence Dashboard Data. May 2021 Report 14.9 M conversations in USA (1) 685K mentions for lipstick + liquid Source: Mintel 2020, 2021. WGSN 2021
Embrace romantic looks with pink and red shades
Bloodstone
17-0210 TCX 011-27-26
Pink Clay
14-1309 TCX 014-73-08
What’s next after the current hybrid makeup trend?
#SKINCARETIPS
#FACIAL
#ACNE
#MICROBLADING
#LOVE
#EYEBROWS
#CLEANBEAUTY
#SKINCARECOMMUNITY
Source: Artificial Intelligence Dashboard Data. May 2021 Report 14.9 M conversations in USA (1) 685K total mentions foundation + concealer
HOLY GRAIL COLLECTION
12 formulations for face, lips, and eyes
Improve skin's long-term health while at the same time smoothly apply and evenly wear makeup.
The Learnist
Introduction
Makeup Looks
1. Smoothness 2. Long-lasting 3. Color 4. Protection 5. Moisturizing
* Benefits according to the A.I model
The collection has the makeup staples for beginners and makeup junkies, helping all consumer profiles showing their best across the day.
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The Essentialist
The Hobbyist
Formulations that every makeup junkie loves in their cosmetic bags
Eyes Gelly Eyeshadows
Lips Vinyl Lipgloss
Face Blur Perfecting Primer Serum Miracle concealer Glow Fixer Spray Glow Fixer Serum
Stay confident without feeling full of makeup
Eyes Brows & Eyeliner Bar
Lips Tinted Glossy Balm Basic
Face Serum Foundation-No-Foundation
The essentials to show their best along the day
Eyes Straightaway Eyeliner Essential Mascara
Lips Tinted Glossy Balm Xtreme
Face Silky Lightweight Foundation
Click here for More info
Ultra-fluid serum-infused foundation with a skin-like finish and a featherweight feel. It melts in to minimize the look of wrinkles and smooth the skin.
This look contains the formulations that help the makeup beginners to stay confident without feeling full of makeup. With these formulations you also can create a natural look or the well known “me, but better”.
SERUM FOUNDATION-NO-FOUNDATION
DURABLE COVERAGE
Matrifuse™ S-1 dispersant
SILKY, FEATHERWEIGHT FEEL
Schercemol™ NGDO ester
SMOOTHER, YOUNGER-LOOKING SKIN
Argireline® Amplified peptide
Click here for formulation chart
Product Properties: Appearance: Fluid beige cream pH: - Viscosity (mPa·s)*: 1,000 – 3,000
*Viscosity Brookfield® RVDVI+ at 20 rpm, Spindle #4
Close
CC-F0037(EU)
BROWS & EYELINER BAR
CC-E0026(EU)
All-in-one pomade to fill and define your brows and eyes. This cream formula can do it all, from creating a fuller shape for sparse brows, to lining your eyes with a subtle, natural look.
FIRMER UPPER EYELID
Lapagyl™ advanced botanical ingredient
INTENSE COLOR, POMADE FORMULA
SMOOTH AND EASY APPLICATION
TINTED GLOSSY BALM BASIC
CC-L0032(EU)
A long-wear, sheer, and plumping formula with all the benefits of a balm, plus a color-enhancing tint that brings a delicate and natural-looking glow.
Lip-plumping
Hilurlip® functional ingredient
LONG WEARING NON-TACKY SENSORY
Schercemol™ DISM ester
UNIFORM AND SUBTLE COLOR
Product Properties: Appearance: Nude stick pH: - Viscosity (mPa·s): –
Nothing contained herein is to be considered as a permission, recommendation, or as an inducement to practice any patented invention without permission of the patent owner. Full disclaimer at end of presentation applies.
An ultra-lightweight foundation gives skin an instantly smooth, shine-free, matte finish that easily builds to medium to full coverage. Undetectable on the skin to always look like you.
This look is created with the must-have makeup formulations; the essentials products anyone needs to show their best along the day. It offers the long-term colors and trendy shades.
SILKY LIGHTWEIGHT FOUNDATION
FULL-COVERAGE, CREAMY FORMULA
REINFORCES URBAN & SENSITIVE SKIN
Fensebiome™ peptide
Product Properties: Appearance: Beige cream pH: - Viscosity (mPa·s)*:1,000 – 3,000
CC-F0038(EU)
LIGHT-AS-AIR, SILKY FEEL
STRAIGHTAWAY EYELINER
CC-E0022(EU)
From natural wings to cat eyes, this eyeliner stays with the maximum color intensity of a liquid, with the slide of a gel in a rub-out formula that dries quickly with a matte finish.
Mild for sensitive eyes
Delisens™ peptide
LONG-LASTING & RUB OUT RESISTANT
Avalure™ UR 450 polymer
HYPER-SATURATED BLACK COLOR
Carbopol® Aqua SF1 OS polymer
*Viscosity Brookfield® RVDVI at 20 rpm, Spindle #4
Product Properties: Appearance: Liquid black gel pH: 7.0 – 8.0 Viscosity (mPa·s)*: 3,000 – 5,000
ESSENTIAL MASCARA
CC-E0027(EU
A mascara that glides on softly to give lashes instant volume and length. Luxurious, silky lashes that won't smudge or dry out.
ENHANCES EyelashES look
Actiphyte™ rosemary
SMUDGE AND WATER RESISTANT
SMOOTH TEXTURE, CREAMY FORMULA EASY TO GLIDE ON
Kelco-Care™ diutan gum
Product Properties: Appearance: Thick Blue Paste pH: 6.5 - 7.5 Viscosity (mPa·s)*: 95,000 – 120,000
TINTED GLOSSY BALM EXTREME
CC-L0031(EU)
Wearing iconic red lips has never been easier. This long-wear, plumping formula has all the benefits of a balm, plus an intense red color for a truly explosive makeup look.
LONG WEARING HIGH SHINE FINISH
MORE UNIFORM AND INTENSE COLOR
Product Properties: Appearance: Dark red stick pH: – Viscosity (mPa·s): –
This look contains the formulations that every makeup junkie loves in their cosmetic bags. These formulations can complement the essentials look to go a step further in the makeup routine. Also offers the long-term colors and trendy shades.
Product Properties: Appearance: Opaque pale pink gel pH: 6.5 – 7.5 Viscosity (mPa·s)*: 3,000 – 4,000
BLUR PERFECTING PRIMER SERUM
CC-F0036(EU)
Primer serum that provides a silky feel on the skin while reduces the appearance of pores and imperfections and leaves a fine-tuned effect.
OIL CONTROL & MATTE EFFECT
Matmarine™ biotech ingredient
SILKY, POWDERY FEEL WITH FINE-TUNED EFFECT
Avalure™ Flex-6 CC polymer
EXCELLENT SUSPENSION AND STABILIZATION FORMULA
MIRACLE CONCEALER
CC-E0025(EU)
A flawless full-coverage formula to provide an imperfections coverage, with a soft and matte finish, giving to the skin smoothness without cake effect.
BYE BYE DARK CIRCLES
Eyeseryl® peptide
SMOOTH, SATINY FEEL
Glucate™ DO emulsifier
FULL-COVERAGE FORMULA
Product Properties: Appearance: Thick beige cream Viscosity (mPa·s)*: 24,500 – 44,500
GLOW FIXER SPRAY
CC-F0034(EU)
Weightless and invisible mist fixes makeup while leaving the skin smooth, looking fresh and glowy. The perfect final makeup step that lasts all day & all night long.
SOOTHES SKIN IRRITATION
ANTI POLLUTION SHIELD
Pollushield™ functional ingredient
WEIGHTLESS VEIL, GLOWY FINISH
Fixate™ G-100PR polymer
Product Properties: Appearance: Translucent to opaque mist pH: 6.0 – 7.0
Glow Fixer Serum
CC-F0035(EU)
The perfect final step for a glowy makeup look. This serum creates a makeup boosting effect while fixes makeup that lasts all day long.
HEALTHY AND GLOWY SKIN
SOFT LUMINOUS FINISH
COMFORTABLE FIXATION
Product Properties: Appearance: Opaque pinkish fluid gel pH:6.0 – 7.0 Viscosity (mPa·s)*: 1,000 – 2,000
GELLY EYESHADOW
CC-E0020(EU)
Fun-to-use lightweight gel formula with a long-lasting, water-resistant color. No worries, this eyeshadow won’t let you down.
EYELID TIGHTENING EFFECT
Uplevity™ peptide
CREASE- & WATER-RESISTANT
Synergy of Avalure™ UR 450 & Novethix™ L-10 polymers
HIGH-INTENSITY EYESHADOW
Product Properties: Appearance: Metallic pink gold gel pH: 7.0 – 8.0 Viscosity (mPa·s)*: 30,000 – 40,000
*Viscosity Brookfield® RVDVI+ at 20 rpm, Spindle #6
VINYL LIPGLOSS
The lightweight glossy formula delivers one-swipe loud color, with an ultra-glossy, vinyl-like finish effect. It gives lips shine like never before.
Lip injection effect
ULTRA-GLASSY, HIGH SHINE FINISH
Schercemol™ DISM and CATC CN ester
EXCELLENT SPREADABILITY, SOFT AFTERFEEL
Oilkemia™ 5S polymer
Product Properties: Appearance: Thick paste pH: Viscosity (mPa·s)*:
Glow Fixer
A wide range of functional and active ingredients for makeup formulations.
Serum Foundation-No-Foundation Matrifuse™ S-1 dispersant Glucate™ DO emulsifier Schercemol™ NGDO ester Argireline® Amplified peptide Brows & Eyeliner Bar Schercemol™ NGDO ester Matrifuse™ S-1 dispersant Lapagyl™ advanced botanical ingredient Tinted Glossy Balm Basic Matrifuse™ S-1 dispersant Schercemol™ DISM ester Hilurlip® functional ingredient
Silky Lightweight Foundation Matrifuse™ S-1 dispersant Glucate™ DO emulsifier Matmarine™ biotech ingredient Fensebiome™ peptide Straightaway Eyeliner Carbopol® Aqua SF1 OS polymer Avalure™ UR 450 polymer Delisens™ peptide Essential Mascara Kelco-Care™ diutan gum Glucate™ SS emulsifier Avalure™ UR 450 polymer Schercemol™ SHS and PTID esters Actiphyte™ rosemary and gotu kola Tinted Glossy Balm Xtreme Matrifuse™ S-1 dispersant Schercemol™ DISM ester Hilurlip® functional ingredient
Blur Perfecting Primer Serum Avalure™ Flex-6 CC polymer Kelco-Care™ diutan gum Matmarine™ biotech ingredient Miracle concealer Matrifuse™ S-1 dispersant Glucate™ DO emulsifier Schercemol™ NGDO ester Eyeseryl® peptide Glow Fixer Spray Fixate™ G-100PR polymer Pollushield™ functional ingredient Delisens™ peptide Glow Fixer Serum Fixate™ G-100PR polymer Kelco-Care™ diutan gum Argireline® Amplified peptide
Gelly Eyeshadows Novethix™ L-10 polymer Avalure™ UR 450 polymer Uplevity™ peptide Vinyl Lipgloss Oilkemia™ 5S polymer Matrifuse™ S-1 dispersant Schercemol™ CATC CN and DISM esters Hilurlip® functional ingredient
Face
Eyes
Lips
INGREDIENTS
Lubrizol Life Science Beauty offers ingredients for emulsions, sticks, gels, powders
COMPLEXION
Complexion
Your Full Spectrum Color Cosmetic Science Partner
Emollients
Emulsifiers
Pigment dispersants
Film formers
Rheology modifiers evenly
Active ingredients
Liquid
Powder
RHEOLOGY MODIFIER
Avalure™ Flex-6 CC polymer Kelco-Care™ diutan gum Carbopol® Aqua SF-1 polymer
FILM FORMER
EMULSIFIER
Glucamate™ SSE-20 emulsifier Glucate™ DO emulsifier
PIGMENT DISPERSANT
Matrifuse™ S-1 dispersant Glucate™ DO emulsifier Schercemol™ NGDO ester
SENSORY ENHANCER
Acticel™ 12 functional ingredient Schercemol™ NGDO ester
x
Stick
Click on a category below to find out more
Avalure™ Flex-6 CC polymer Oilkemia™ 5S polymer
Acticel™ 12 functional ingredient Schercemol™ DISD ester
LIQUID BINDER
SOLID BINDER
TEXTURIZING AGENT
Acticel™ 12 functional ingredient
Gel/ Liquid
Mascara/ Eybrow
Matrifuse™ S-1 dispersant (for waterproofs)
Glucate™ DO emulsifier (for Eyebrow) Glucate™ SS emulsifier (for Mascara) Glucate™ SSE-20 emulsifier (for Mascara) Avalure™ Flex-6 CC polymer (for Mascara)
Avalure™ Flex-6 CC polymer Avalure™ UR 450 polymer Avalure™ AC 120 polymer Novethix™ L-10 polymer
HUMECTANT
Novethix™ L-10 polymer Carbopol® Aqua SF-1 polymer
Avalure™ Flex-6 CC polymer Avalure™ UR 450 polymer Avalure™ AC 120 polymer
Glucam™ E-20 humectant
Schercemol™ SHS ester Schercemol™ PTID ester
Lip Care
ACTIVE INGREDIENTS
Schercemol™ TISC ester Schercemol™ DISM ester Schercemol™ CATC CN ester
Matrifuse™ S-1 dispersant Schercemol™ DISD ester
Glucate™ DO emulsifier Schercemol™ 1818 ester Schercemol™ DISD ester
Avalure™ Flex-6 CC polymer Oilkemia™ 5S polymer Carbopol® Aqua SF-1 polymer Novethix™ L-10 polymer Carbopol® Ultrez 30 polymer
Schercemol™ DISM ester Schercemol™ PTID ester Schercemol™ 1818 ester Schercemol™ CATC CN ester
